STATEMENT

BAYERN - Sometimes it feels like the club is more myth than an actual football team. Which other world-stage team has its heritage and regional roots written right into its name like that?

I grew up in the middle of it, on a lake overshadowed by the Alps. Bayern insignia all around, both the regional white and blue and the synonimous football club's white and red. I lived in Munich for seven years in the middle of Glockenbachviertel, the traditional gay quarter and now home to my best friends' skateshop and bar. It felt bustling, modern and open-minded. Like any regular city, I supposed. Only after moving out of Bavaria and into the world did I begin to realize how special this place and its football team really are.  Bayern is an iconic place and an iconic club. Its folklore is symbiotic and sometimes synonymous - you can't keep Bayern and Bayern apart.

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There is power in this! Instead of the same-old narrative, where progression has to leave tradition behind, Bayern is the place and the club where they combine into something truly great. Bayern isn't so strong and ultramodern DESPITE but BECAUSE of its heritage. We want to distill into our film what the third Bayern jersey does so beautifully: turn your heritage into your progressive emblem.

Bayern is complex and impossible to pin down into one standardized shape. We want to echo this idea in our film. Uniting a modern visual aesthetic with a variety of topics and perspectives, working with collage and frame-in-frame techniques that originated in Japanese animes and have come to form an integral part of modern urban music video aesthetic.

Thanks for the chance to revisit my home and look at it differently. It's exciting to say the least!

Simon of A Common Future

BAYERNIQUE

We want to create a film that takes modern progressive symbolicism and gives it a uniquely 'Bayern' kind of twist. You could say, Müllering it up a little ;) To playfully counteract and redefine prefabricated imagery and standards. Only Bayern can do what Bayern does...

We want to capture a collage of symbiotic overlays between what is supposedly traditionally 'Bayern' and what is traditionally 'progressive'. For example, we get a quote from Manuel Neuer about the one thing that only Bayern can do the way Bayern does it. Maybe Manuel says: "To be local and global at the same time." And while he's saying this we show pictures of Neuer and team celebrating emotionally as they win the Champions League, cut to a shot of the Südkurve and a big banner: Love Has No Gender. Cut to a shot from our photoshoot set of an oldschool fanclub home with two young women in Bayern colours lounging on the bench. Cut to a shot of Manuel and Serge Gnabry, with arms over their shoulder, grinning into the camera.

We can work with this mechanic from several angles. Serge Gnabry says: "Only Bayern can have it all and never get lazy." We cut to images of breathtaking Bavarian scenery, a lone figure stands in a little boat floating in the middle of a mountain lake with a sheer mountain cliff face rising right out of it into the heavens. Cut to a action-shot of Müller shouting angrily on the pitch, we hear a quote from him: "Ja kloa, 's geht oiwai besser!"  (Subtitles: Of course, it can always get better!)

With twists and playful turnabrounds like these we want to show how tradition and appreciation for your roots can turn into something forward thinking and welcoming - even if the roots don't fit to the modern urban streets cliché...

A main visual stereotype and trope that we want to work WITH instead of AGAINST is the actual visual motive of the jersey: Munich's stunning natural environment. Looking at other modern cultural content, like fashion and music videos, it's quite obvious: these clips play to the strengths of a gritty urban environment. Trying to make Bayern all ghetto and rough feels like a disguise. Instead, we proudly show off the incredible surrounding and combine it with progressive scenes of modern culture. Meaning: to place models and locations in the actual Bavarian beauty instead of trying to replicate grimey UK backalleys. Also, vice versa, to exhibit the same person in the metropolitan urban context of Munich - going from a mountain lake to a skatepark. And to turn that cultural contrast into a motive instead of working around it.

Using visual techniques that echo progressive modern cultural content and turning it into our very own Bayern interpretation is the essence of MIA SAN MIA. Impressive mountain cliffs instead of concrete blocks; avantgarde interpretations of folkloric Bavarian dress instead of modern standard couture; Brez'n and a Mass instead of Oysters and Cristal, the list goes on. Let's go into detail:

THE VISUAL CONCEPT

Of course, these are only rough drafts of how our content could feel when translated into these modern aesthetics. But the potential here is endless! Transitioning from one space or topic into the other, bringing the different faces of Bayern together, ancient country and hypermodern city, tradition and progression, old and new faces.

There are other techniques apart from the frame-in-frame and collage cutting, like modern morph and glitch algorithms, which we wouldn't want to use so prominently as they have been used in music videos, but more subtly as a technique for quick fluid transitions that tie our subjects more closely together than a standard hard cut.

The roughness is part of the design here. It should feel, to some extent, DIY and handmade, otherwise we would risk a feeling of artificiality. Also, the perfection can be reserved for our video material shot in the surrounding mountains, urban Munich and with our players.

What we love especially in this technique is the opportunity to 'sneak in' references that create a different layer of experience for different people, without calling too much attention to it. For example, in the rough draft above, the black and white old man's face cut into the collage of Manuel Neuer, Kathleen Krüger and Serge Gnabry, will be read by most viewers as the prototypical old Bavarian. But those familiar with Bavarian culture will recognize Karl Valentin, who in his time was a visionary social critic and an emblem for the typical Bavarian humour of seeing your own shortcomings without taking yourself too seriously.

THE CREW

A Common Future is a collective founded by artist and editor Simon Reichel and director of photography Tom Elliott. Working in a wide range of modern culture, sports, music, fashion, they have collaborated with clients and talent such as Reebok and NFL football icon JJ Watt, Google, Audemars Piguet, ASICS, german rap sensation RIN and created their own documentarian projects such as the winter sports documentary 'Contraddiction' that has toured cinemas internationally  and was awarded 'Best of the Month' on Vimeo.

Simon has edited most of ACF's work and was awarded the Gold Medal award for Editing at Ciclope festival for the musical documentary 'Band of Five' for Converse. He has experimented widely with media and integrated video effects, expanding his knowledge into After Effects and 3D editing platform Cinema 4D, meaning he can integrate video effects at offline edit stage, eliminating the tedious back and forth process for cuts like the above example of image collages, etc.

ACF's favourite pick for cinematography is young polymath talent Ferdinand Feldmann, who has extensive experience shooting modern visual aesthetics in fashion and lifestyle. He has collaborated with Simon before on their short documentary 'Mana Bella' which was featured on National Geographic. He is experienced with a variety of formats and media, making him the ideal pick for a modern and flexible shooting approach.

THANK YOU!

Thanks for your time! For any questions please don't hesitate to get in touch with